What is Every Door Direct Mail?
Every Door Direct Mail is a new and exciting program from the United States Postal Service helping businesses to get the lowest price on postage available without the need for mailing lists, printing addresses on the mail pieces, or a permit.
What size can my EDDM Mailer be?
Every Door Direct Mail pieces need to be taller than 6 ⅛” on the shorter side or longer than 10 ½” on the longer side. All of our Every Door Direct Mail packages are pre-qualified sizes.
How do I determine who to mail to?
We have mapping tools to help you determine the areas to mail to, you can request a map and demographic report as well. These tools will help you mail to the right people.
What is a postal carrier route?
Zip codes are used by the Postal Service to organize which post offices service which areas. Within a zip code are carrier routes which is how the postal service organizes all the mail carriers and sorting of mail.
What size does a commercial flat need to be?
A “commercial flat” needs to be more than 6.125″ tall OR longer than 10.5. ” It also can not be more than 1/4 of an inch. The largest size the mail piece can be is 12″x15.”
Who can I mail to?
With Every Door Direct Mail you can mail to all homes and businesses in a mailing route. Each zip code is comprised of many different routes. Each of these routes contain approximately 300-600 homes and businesses.
How do I select postal carrier routes?
We have a proprietary mapping software that allows you to individually select carrier routes or “geo-target” your area by zip, city, or address. You can pick and choose your routes and then check out. Our friendly representatives can also provide you with a free map including counts and demographic information.
Can I prepare Every Door Direct Mail for mailing myself?
We don’t recommend that you try to print these on your home printer because the paper stock required is too thick. Additionally the cost of toner is very expensive, and the quality will not be the same as if it was printed by a commercial printing company. We are offering discounted print rates to help customers take advantage of this new program.
Do I have to prepare Every Door Direct Mail myself?
If you want to prepare your own EDDM mail, we will walk you through the process and assist you in preparing mailing for free. Although it is not technically difficult, there are some guidelines that should be followed in order for your mail to be accepted by the post office. For a more turnkey approach, we will prepare your entire mailing and paperwork for a small cost of 3 cents per card. We will ship the prepared mail to you with all of the necessary paperwork. All you have to do is bring the cards, paperwork and your postage check to your local post office.
Can I target homes and businesses with Every Door Direct Mail?
You can mail to businesses and homes. One of the core requirements of EDDM is that you have to mail to all homes in the route.
Can I target homes and no businesses with Every Door Direct Mail?
Yes, it is important to change your endorsement to “Local Residential Customer” on your postcard. This way, the carrier will know you want to omit businesses from your mailing.
What is variable data printing?
Also known as One-to-One Marketing, (Digital) Print on Demand, and Personalized Printing. Variable data printing, or VDP is a type of printing in which documents are created from a combination of variable text & images that are taken from records in a database. VDP is a powerful tactic for building, strengthening and extending those relationships because your company can use VDP to deliver highly targeted, relevant messages to each customer.
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