Variable Data Printing

Variable Data printing enables you to personalize every mail piece uniquely to the recipient. This will dramatically increase the response rates and the relevance of your message.
  • Quantities as low as 100
  • Personalization will dramatically increase your response rates
  • Industry Leading Pricing and Turnaround
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What is Variable Data Printing

Also known as VDP, One-to-One Marketing, Print on Demand, and Personalized Printing. Variable data printing is a type of printing in which documents are created from a combination of variable text & images that are taken from records in a database. The VDP Difference
Standard Postcard
Variable Data Postcard
Variable Data Printing, also known as VDP Printing, is a powerful tactic for building, strengthening and extending those relationships because your company can use VDP to deliver highly targeted, relevant messages to each customer.

Successful VDP applications exist in every industry to support customer-focused sales and marketing strategies. VDP starts with customer data and the knowledge that you have about your customers. The customer data drives business rules that determine which images, copy and other messages that are personalized, customized and highly relevant to each customer or customer segment.

VDP Design Samples & Ideas

FAQs

What does Variable Data Mean?

Variable data printing, or VDP is a type of printing in which documents are created from a combination of variable text & images that are taken from records in a database.

Why variable data?

Personalization will dramatically increase your response rates by delivering highly targeted, Unique, and relevant messages to your existing or potential customer.

How do you make each piece relevant to the recipient?

VDP enables you to match images and messages that are personal to each and every recipient. We allow you to customize each piece through full color variable printing. This in turn dramatically increases the measurable response rate.

Is VDP cost effective

Yes! Personalization increases response rates at much at 3-10 times higher than traditional direct mail making VDP very cost effective. We often see average order size improve, costs per response decrease, and increase in repeat business.

Request A Free Sample Pack

PostcardPros provides EDDM® and Targeted Direct Mail marketing solutions nationwide. Request your FREE Sample Pack by completing the form below.

Free Sample Kits can only be mailed to addresses within the United States

For immediate assistance, please call 1-844-222-4769

Request A Quote Most of our standard products can be quoted directly on our website. However, we realize that not every product is standard, so please use this form to get an accurate and competitive print quote on custom projects.We turn around most custom quotes within 1-2 business days. If you have any questions before submitting your quote or regarding our services give us a call at 877.446.2434
For immediate assistance, please call 1-844-222-4769

Free Map Report Request A Free Map Count and let us do the work for you. We will run a report of your location and show you how many prospects are in your determined area. We include demographic data such as median household income and average age of homes on the route! Simply fill out the no obligation form located below for your FREE Map Report!
For immediate assistance, please call 1-844-222-4769